Freedom of Information.

We believe that a little knowledge can go a long way, and in our case providing you with even a little information could help you make the right decisions to suit you and your business. That’s why we have created our VideoBlog section, to help you gain a bit of knowledge before you approach someone, hopefully us, to design & build your website, carry out branding and graphic design.

So, we figured we would tell you a couple of basic points that we think you should consider before you undertake a website project with us, or anyone! We are confident we will guide you in the right direction, but we cannot speak for other web design agencies.

Do you need that website?
Would money spent on a website provide you with the desired business in enough time? It’s worth thinking about this as you may find that the vast majority of your custom comes from non-web users, or people who are not likely to buy your product or service via the Internet, they would perhaps prefer to meet in person or communicate. So choose the website that best suits your needs.

Does the site need Search Engine Optimisation (SEO)?
Yes, yes, yes! Whether it’s building your site with SEO in mind, which by the way should always be the case, or taking out a full blown Google Ad Campaign, SEO is so vital in the modern web. If your site is never seen, then you are wasting your money. SEO makes sure the major search engines on the web, Google, Bing, Ask, AOL etc. have indexed your site’s pages under relevant, and more importantly desired, search terms.

For example, if you have a beautiful site selling Birthday Cards, and your site has been indexed under search terms such as “Greater London” and “100% recycled paper”, then you will soon find that the people you want to visit your site are not finding it. SEO solves this problem.

How important is the Design of my site?
Being Design Driven, most of our staff will shout, “INCREDIBLY”, and they are right. The look of your site is just as important as your site working. We are not saying you need beautiful floral images on every page to attract everyone to look at it, but if your site is poorly arranged, difficult to navigate, a struggle to read or is less than fluid to use then you are going to lose viewers, and fast. First impressions are everything in life, and this is true for the web too. Your viewers need to know exactly what is going on the second they see your site, and our designers help make that happen.

We go through all of these points with clients before we undertake any project so rest assured you will be on the right track.

Tags: Graphic Design, need a website, SEO, Web Design, Web Development

This entry was posted on Thursday, November 5th, 2009 at 2:47 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.