Many of our clients are looking for Search Engine Optimisation in one form or another. Now as a company, we prefer to carry out what’s known as ‘organic’ SEO. That simply means we try to avoid the use of ‘pay per click’ and the likes. The main reason being that if you can get to the top of a search for some considerable time by only spending a few hundred, then why waste that few hundred every month for the same results?

Unless your site is targeted towards a market where there is such stiff competition that it would take years to build the SEO that gets your site organically at the top, you are probably best off paying for an SEO campaign that focuses on things such as site content, Meta Data and inbound links. Excluding the importance of a great web address, these three things will be the pivotal points from which organic SEO is based.

We think it’s important to know that these things are not magical processes that can only be orchestrated by the most skilled individuals. They are tasks that can be performed by anyone who can operate a computer and has Internet access. That is why, when we are asked to carry out SEO, we make sure our methods are crystal clear, so that once we are finished, our clients are able to continue where we left of, keeping there site highly ranked in search engines. Here is a short introduction to the sorts of things you can do yourself to get your website indexed properly by search engines:

1. Ensure Content is relevant and in sync with Meta Data i.e. keywords and phrases. This means make sure that your keywords and phrases are mentioned at the very least once in the content of that page. That way search engines will read your Meta Data, and see that it comes up frequently in your pages, meaning that your site is relevant to those keywords and phrases.

2. Try your best to get other sites linked to yours, creating more traffic and also pushing your ranking higher. The more relevant to your content the site that is linked to yours, the better your ranking will become. You can submit your site to directories, create partnerships with other sites, exchange links, submit articles to sites and create blogs, all linking back to your site, and all containing similar content to your site.

If you want to learn more about this, do not hesitate to get in touch.

Tags: DIY SEO, SEO, Web Design, Web Development

This entry was posted on Sunday, November 8th, 2009 at 1:28 am and is filed under Search Engine Optimisation, Web Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.