Archive for the ‘Web Development’ Category

the art of() {coding;}

Wednesday, January 6th, 2010

As the writer of some of these blog posts you may have guessed that I am not much of a coder. However, these blogs reflect our entire team, and on our team are some pretty slick code monkeys. They are innovative in a functional way, which I know sounds very German, but it’s not what you may think. Everything you do on the web, on your iPhone, BlackBerry, Palm or whatever, owes its functionality to the art of coding.

It takes a keen mind, one that can visualise how something will work from all angles. Think of it as Mechanical Engineering for the virtual world. Pretty intense stuff right? No need to answer, it is, and it’s the life these folks lead every day. Being in their minds must be like looking at the Matrix’s green code.

So the history and the future of websites, web applications and other software owes a lot to these monkeys and their strange minds the pretty stuff can be done by us designers.

At Brighten we like to think that we innovate when it comes to our work. We provide solutions to any problems our clients bring to us, as well as our own problems with our own projects. Innovation and invention generate improvement. That’s a weighty statement for you to digest.

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SEO we can all do

Sunday, November 8th, 2009

Many of our clients are looking for Search Engine Optimisation in one form or another. Now as a company, we prefer to carry out what’s known as ‘organic’ SEO. That simply means we try to avoid the use of ‘pay per click’ and the likes. The main reason being that if you can get to the top of a search for some considerable time by only spending a few hundred, then why waste that few hundred every month for the same results?

Unless your site is targeted towards a market where there is such stiff competition that it would take years to build the SEO that gets your site organically at the top, you are probably best off paying for an SEO campaign that focuses on things such as site content, Meta Data and inbound links. Excluding the importance of a great web address, these three things will be the pivotal points from which organic SEO is based.

We think it’s important to know that these things are not magical processes that can only be orchestrated by the most skilled individuals. They are tasks that can be performed by anyone who can operate a computer and has Internet access. That is why, when we are asked to carry out SEO, we make sure our methods are crystal clear, so that once we are finished, our clients are able to continue where we left of, keeping there site highly ranked in search engines. Here is a short introduction to the sorts of things you can do yourself to get your website indexed properly by search engines:

1. Ensure Content is relevant and in sync with Meta Data i.e. keywords and phrases. This means make sure that your keywords and phrases are mentioned at the very least once in the content of that page. That way search engines will read your Meta Data, and see that it comes up frequently in your pages, meaning that your site is relevant to those keywords and phrases.

2. Try your best to get other sites linked to yours, creating more traffic and also pushing your ranking higher. The more relevant to your content the site that is linked to yours, the better your ranking will become. You can submit your site to directories, create partnerships with other sites, exchange links, submit articles to sites and create blogs, all linking back to your site, and all containing similar content to your site.

If you want to learn more about this, do not hesitate to get in touch.

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Posted in Search Engine Optimisation, Web Development | 2 Comments »