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	<title>Brighten Blog &#187; Graphic Design</title>
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	<link>http://www.brighten.co.uk/blog</link>
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		<title>F.Y.I</title>
		<link>http://www.brighten.co.uk/blog/2009/11/fyi/</link>
		<comments>http://www.brighten.co.uk/blog/2009/11/fyi/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 02:47:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[need a website]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>

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		<description><![CDATA[Freedom of Information.
We believe that a little knowledge can go a long way, and in our case providing you with even a little information could help you make the right decisions to suit you and your business. That’s why we have created our VideoBlog section, to help you gain a bit of knowledge before you [...]]]></description>
			<content:encoded><![CDATA[<p>Freedom of Information.</p>
<p>We believe that a little knowledge can go a long way, and in our case providing you with even a little information could help you make the right decisions to suit you and your business. That’s why we have created our <a href="http://www.brighten.co.uk/videos/"><strong>VideoBlog</strong></a> section, to help you gain a bit of knowledge before you approach someone, hopefully us, to design &amp; build your website, carry out branding and graphic design.</p>
<p>So, we figured we would tell you a couple of basic points that we think you should consider before you undertake a website project with us, or anyone! We are confident we will guide you in the right direction, but we cannot speak for other web design agencies.</p>
<p><strong>Do you need that website?</strong><br />
Would money spent on a website provide you with the desired business in enough time? It’s worth thinking about this as you may find that the vast majority of your custom comes from non-web users, or people who are not likely to buy your product or service via the Internet, they would perhaps prefer to meet in person or communicate. So choose the website that best suits your needs.</p>
<p><strong>Does the site need Search Engine Optimisation (SEO)?</strong><br />
<strong>Yes</strong>, <strong>yes</strong>, <strong>yes!</strong> Whether it’s building your site with <a href="http://www.brighten.co.uk/services/"><strong>SEO</strong></a> in mind, which by the way should always be the case, or taking out a full blown Google Ad Campaign, SEO is <em>so</em> vital in the modern web. If your site is never seen, then you are wasting your money. SEO makes sure the major search engines on the web, <strong><a href="http://www.google.com">Google</a></strong>, <a href="http://www.bing.com"><strong>Bing</strong></a>, <a href="http://www.ask.com"><strong>Ask</strong></a>, <strong><a href="http://www.aol.com">AOL</a></strong> etc. have indexed your site’s pages under <em><strong>relevant</strong></em>, and more importantly <strong><em>desired</em></strong>, search terms.</p>
<p>For example, if you have a beautiful site selling Birthday Cards, and your site has been indexed under search terms such as “Greater London” and “100% recycled paper”, then you will soon find that the people you want to visit your site are not finding it. <strong><a href="http://dev.brighten.co.uk/services/">SEO</a></strong> solves this problem.</p>
<p><strong>How important is the Design of my site?</strong><br />
Being Design Driven, most of our staff will shout, “INCREDIBLY”, and they are right. The look of your site is just as important as your site working. We are not saying you need beautiful floral images on every page to attract everyone to look at it, but if your site is poorly arranged, difficult to navigate, a struggle to read or is less than fluid to use then you are going to lose viewers, and fast. First impressions are everything in life, and this is true for the web too. Your viewers need to know exactly what is going on the second they see your site, and our designers help make that happen.</p>
<p>We go through <strong><em>all</em></strong> of these points with clients before we undertake any project so rest assured you will be on the right track.</p>
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		<title>Hello Brighten</title>
		<link>http://www.brighten.co.uk/blog/2009/11/hello-brighten/</link>
		<comments>http://www.brighten.co.uk/blog/2009/11/hello-brighten/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 16:40:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Immediate Web Design Quote]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://dev.brighten.co.uk/blog/?p=1</guid>
		<description><![CDATA[Brighten Blog
With the launch of our new site, which we hope you like by the way, we thought it was about time we started blogging for the company as well as personally. We intend to focus mainly on providing you guys with some free information on our industry and what you will find useful to [...]]]></description>
			<content:encoded><![CDATA[<p>Brighten Blog</p>
<p>With the launch of our new site, which we hope you like by the way, we thought it was about time we started blogging for the company as well as personally. We intend to focus mainly on providing you guys with some free information on our industry and what you will find useful to know when you start talking to people, hopefully us, about online and graphic projects. Firstly though, lets tell you about our site, and its lovely features that will also help you come to decisions before contacting anyone.</p>
<p>Firstly, we have created a <a href="http://brighten.co.uk/videos/"><strong>VideoBlog</strong></a> section on our site where we will be talking about all things web and graphics. If you have some questions about <strong><em>web design &amp; development</em></strong>, <strong><em>graphic design</em></strong>, <strong><em>SEO</em></strong>, <strong><em>CMS</em></strong> or anything web, or if you simply want to watch to see if you can learn something new, then you may find our videos useful. We will cover a range of subjects, including things to look for and look out for when embarking on <strong><em>Corporate Branding</em></strong> and <strong><em>Web</em></strong> projects. So we highly recommend watching some of them before you pick up the phone.</p>
<p>Have you ever wanted a quote immediately and been unable to get it? We are sure you have, because we have! And we hate sifting through sites that have a whole range of products and services yet seem to think its acceptable to hide their fees and costs from you. We disagree with this shady practice, after all you’re going to pay anyway, why not find out a rough idea of how much that will be first.</p>
<p>So we developed our <a href="http://brighten.co.uk/guesstimator/"><strong>Guesstimator</strong></a> for those people who need a rough idea on how much they are likely to spend on our services before they go ahead and contact us. You don’t have to fill out a form and wait for an email, call someone and wait until they punch the numbers, simply put your desired services in and we will come up with a rough quote. No waiting around, no tiresome calls, just <strong><em>quick answers</em></strong>.</p>
<p>We hope you enjoy using our new site and it’s neat little features, we certainly enjoyed building it!</p>
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