SEO Terms & Conditions

Prior Agreement Conditions

Prior to work being undertaken by Brighten, we require assurances from our customers that:

• The customer has not employed the services of any Search Engine Optimisation Company other than Brighten to work on their website promotion.
• The customer has not employed the services of any Submission Company during the same period of Brighten providing their search engine optimisation services.
• The customer has not requested or exchanged links with any link farms or undertaken any spamming techniques which may harm the web site's search engine ranking with Google.
• Brighten hold a strict privacy policy and promise to never divulge your details to any other client, existing or potential.

Definition of results

"A Top 10 ranking" means that your selected search term or key phrase will be placed in the first 10 results on Google.co.uk within 10-20 weeks of the optimization techniques being uploaded to the customer's website. Although Google's results are displayed on other search engines e.g. AOL, Yahoo etc, the work that is carried out by Brighten is solely aimed at increasing visibility and boosting search engine ranking on Google.

Brighten stress that it is not possible to give any guarantees for any specific result on any search engine, nor can we quantify the level of increased traffic or sales, as a result of the search engine optimisation campaign. Advertising online is an unpredictable market place and Brighten can give no guaranteed positioning.

Hosting

The Customer agrees that their website is not hosted on free web space using domain forwarding (either framed or otherwise) whilst instructing SEO with Brighten.

When instructing SEO with Brighten, in cases where there is either concern that the current hosting IP address may be part of a 'bad neighbourhood' or for reasons of search engine optimisation, Brighten may request the customer to change their hosting provider whilst using our internet marketing search engine optimisation techniques.

3rd Party Fees

Where Search Engines require subscriptions in order to be registered these costs are the responsibility of the customer unless otherwise stated in writing in the agreement or is published as part of the search engine optimisation campaign purchased.

Where registration fees are required for your online advertising, Brighten will register the customers URL with the directories used by the major search engines.

The customer will be responsible for these fees unless stated in writing in the agreement or is published as part of the Search engine promotion package that has been purchased by Brighten.

Access to customer website

The Customer must grant the authority to submit the Web Site pages being promoted to Search Engines and directories.

We must have the ability to optimise the structure and content of your web pages. Such changes generally have a minimal visual impact. Brighten will work directly with you in order to Maintain the original look and feel of your website.

The customer must provide Brighten with log-in information (FTP username and password) to allow us to gain access to your website. Brighten will maintain confidentiality of log-in information. You must inform your webmaster or anyone else who has access to the Web site that Brighten are performing Search engine optimisation services on your site.

If your pages are light in content (less than about 150 visible words per page), you have the option to provide additional relevant content for the purpose of enhancing search engine ranking. You must inform us of any changes made to your website throughout your search engine optimisation campaign. Changes made whilst Brighten are optimising your site may result in the Cancellation of the contract as this may cause negative effects to the optimisation campaign.

The customer must allow implementation of all search engine optimisation strategies on their website in order for our online advertising campaign to be a success.

Rights of the company

Brighten reserves the right to cancel the contract agreement with immediate effect if it believes the material or the Web Site to be obscene, unfair, untrue or otherwise unworthy of inclusion on the Internet. The discretion of Brighten in this respect will be absolute.

Warranties and Indemnity

The customer must guarantee Brighten at all times that the material included in the Web Site:

• Is not in breach of the Intellectual Property rights of any third party.
• Is not obscene within the definition of the Obscene Publications Act 1959 or any other relevant provision or statute.
• Is not in breach of any code or provision of statute or common law or otherwise in force from time to time in relation to Advertising of Goods or Services.
• Contains no element of corporative advertising which is in breach of the Control of Misleading Advertisements (Amendment) Regulations 2000.
• Is not in breach of the Defamation Act 1996 or any other relevant provision or statute.
• Does not contain any misleading price comparison in breach of Consumer Protection Act.

Termination for breach, insolvency or frustration

Either party may provide written notice to the other to terminate this agreement immediately if one of the following events occurs:

• Either party goes into liquidation or makes any arrangement or composition with its creditors or is otherwise unable to pay its debts within the meaning of Section 123 Insolvency Act 1986.
• Either party's ability to carry out its obligations under this agreement is prevented or substantially interfered with for any reason for a period in excess of three months (whether or not within the control of such party) including without limitation by reason of any regular law decree or any act of state or any other action of a government.

Payment of Monies

Brighten credit terms are that all payments are to be paid within 28 days of the invoice date. In the case of a monthly payment plan for search engine optimisation, all payments are to be made on or as near to the 1st of each month. A 3% interest charge of the outstanding amount will be billed to the customer for every 7 days that payment is delayed.

If no payment is received for the search engine optimisation campaign, Brighten reserve the right retract the work they have done for the customer. On cancellation of any contract the client is to give a minimum of 1 months written notice to Brighten with full and final payment being 1 months payment to settle the agreement in full.

Loss of Service

Brighten accepts no liability for loss of service, unavailability of files, damage of data, misuse of equipment by other customers, failure of any externally managed equipment or Communications devices or other services deemed to be beyond Brighten's control.

Refunds

Brighten do not offer clients a refund of monies paid at any time. Should you have a credit balance with Brighten you can purchase links to the value of the outstanding credit.

Notes

Should Brighten waive any of these terms on an individual basis, this shall not affect the validity of remaining clauses or commit Brighten to waive the same clause on any other occasion. By agreeing to these terms and conditions your statutory rights are not affected. Brighten reserves the right to change or modify any of these terms or conditions at any time.

Contact

If you have any questions about these Terms Of Business, please write to us by email to